|
People buy art for different reasons; because they like the look of
it, as an alternative investment vehicle, to show off to friends or to
add profile to a public space. Some purchase new work because it's
fresh and exciting.
Companies buy art to help define or complement a corporate image and
for companies wanting to be seen as innovative and forward looking, an
art collection, or even a few pieces on public view will add a
fashionable, funky slant to any corporate identity.
To be specific the market area can be subdivided as follows:
- companies and individuals looking for affordable investment in the arts
- businesses wanting to be seen as fashionable and modern
- interior design practises seeking art pieces to complement their design brief
- new office buildings and developments
- companies seeking to update art currently on show in reception areas
and executive offices
- individuals wishing to purchase art
- public sector art commissions
- brands looking for new product initiatives
|